Harry Kane has led his England team-mates in an impassioned defence of the handful of squad members subjected to racist abuse after Sunday's Euro 2020 Final penalty heartbreak, stating that anyone who sees fit to hurl slurs is not a Three Lions fan in their eyes.
Gareth Southgate's side were unable to mark their continued progress with silverware, edged 3-2 in a shootout by Italy at Wembley Stadium, after they had ground out a 1-1 draw after extra-time in their first major tournament final for half-a-century.
Misses from Marcus Rashford, Jadon Sancho and Bukayo Saka ultimately ensured the Azzurri lifted the Henri Delaunay Trophy, with a sadly all-too-familiar torrent of abuse from a vocal minority on social media and beyond aimed at the trio after full-time - but Kane has now studiously headed up a firm response from the players, refuting the actions towards the threesome as "vile".
What has been said?
The bigger picture
England's agonised shortfall against Italy may make for another scar in the sport's national psyche - but also reflects the steps that they have continued to make under Southgate since he took the helm in 2016 with the Three Lions in turmoil.
That he has reached the last four in both major tournaments he has managed bodes well for Qatar 2022 next year, as he hopes to take the nation into another World Cup - while continuing to encourage a more tolerant response across the country.
The social consciousness of his side has proven a key part in their successful formula so far, and the coach will look to ensure that his young players are surrounded with compassion as they pick over the lessons of their heartbreak ahead of September's tournament qualifiers.