Rhodri Giggs is not a name that football fans will necessarily be familiar with, but the Welshman has hit the headlines after an advertisement he appeared in went viral.
In the ad, which appeared on television and online at the beginning of February 2019, Giggs takes aim at his famous brother, Manchester United legend Ryan Giggs.
Their relationship imploded in full view of the public eye in 2011 when it was revealed that Ryan had been in a secret relationship with Rhodri's then-wife for the guts of a decade.
However, it appears that Rhodri has moved on and he has taken ownership of a very painful period of his life with a sense of humour.
Who is Rhodri Giggs?
Rhodri Giggs is the younger brother of former Manchester United midfielder Ryan Giggs.
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Like Ryan, Rhodri, who was born in 1977, enjoyed a career in football, but did not scale the heights that his older brother managed.
He began at Torquay United as a teenager, but his journey took an unfortunate diversion to Strangeways prison and, while he returned to football upon his release, he never quite established himself beyond the realm of semi-professional football.
"I could have played for [Manchester] United," Rhodri said in an interview with the Daily Mail in 2010.
"Ryan would sometimes say to people that I was better than him when I was younger. I don’t believe that, but I had skill. I just wasn’t mature enough."
Rhodri did line out in the red of Manchester, but that of FC United of Manchester rather than the Red Devils. He also played for and managed Salford City a number of years before his brother - along with Class of '92 alumni Gary Neville, Phil Neville, Paul Scholes and Nicky Butt - bought a stake in the club.
He is still involved in football at an amateur level, occasionally playing for Jet2Holidays All Stars, a team comprised of television actors and other celebrities, and works as a HGV driver, though is reported to be considering a career in acting.
Ryan Giggs - Natasha Giggs affair
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Controversy tore through the Giggs family in 2011 when it was revealed that Ryan had been engaged in an eight-year affair with Rhodri's wife, Natasha.
"It was bizarre, whole different kinds of emotions: numbness, shock, disbelief," Rhodri said in an interview with ITV's This Morning programme in 2015 when asked how the episode made him feel.
He went on to reveal that he actually felt sorry for Ryan, saying: "As an established footballer that he is he's got lots of things that many people haven't got, I just felt sorry for him.
"He had a nice wife, nice children, a nice home, a nice life, but he obviously wasn't happy with it."
After news of the affair broke, Natasha was quite candid about the details, explaining that she and the former United midfielder would meet in hotels or at properties which she had access to.
She subsequently appeared on Celebrity Big Brother as a result of the notoriety gained from the incident, but while the parties have moved on, it is still an issue for some.
Giggs' father, ex-Wales rugby player Danny Wilson, said in a 2018 interview with the Sun that he was "ashamed" of Ryan.
"I should be the proudest dad in the world, as happy as a lark by what he's achieved - but I am ashamed of him," Wilson was quoted as saying.
"I can't even bring myself to use his name - I refer to him as the ex-footballer."
Rhodri Giggs advert
"I'm Rhodri Giggs and I want to talk to you about loyalty..."
In 2019, Giggs appeared in an advertisement for betting company Paddy Power in which he poked fun at himself and the infamous affair which devastated his family.
The advert, titled 'Loyalty's Dead. Live for Rewards' promotes the betting group's new rewards scheme and Rhodri's much-publicised experiences were used as the selling point.
Ryan is referenced throughout the light-hearted take with a series of thinly veiled barbs and, despite the pain the affair caused, Rhodri is confident his brother will see the funny side.
"I’m sure, after the initial defensiveness, he’ll have a laugh about it. It’s funny," Rhodri said.
"The whole thing is just me poking fun at the situation because I’m over it. I’m not in the dark place I was years ago, I’ve moved on, he’s moved on, my ex-wife has moved on."
You can watch the ad in the video above.
Things to look out for in the ad
- 'The Wandering Cock' poster in the pub - a subtle dig at Ryan's infidelity.
- Manchester City mug - a clear reference to Rhodri's allegiance to his brother's rivals.
- "It's defeat for Wales, questions will be asked of the manager." - nice little bit of schadenfreude thrown in for good measure.
- "United Legend Rejected For Dream Job" - more schadenfreude.
- Rhodri's partner "just popping out" for milk...
- "Come on, Rhod, think of someone who makes you angry!"
Giggs and Paddy Power revisited the sentiment expressed in the ad in the wake of Declan Rice's declaration for England after playing three senior games for the Republic of Ireland.
In the follow-up, Giggs is shown sporting an Ireland jacket before revealing an England shirt with the name 'Rice' on the back.
He turns to the camera and, with a glint in his eye, declares: "I told you. Loyalty's dead!"
ASA ban
Interestingly, however, the advert was banned in the UK just three months after its release, with the country's advertising watchdog arguing that it was "irresponsible" because it glamorises gambling as a possible route to achieving "financial security and improved self-image".
The Advertising Standards Agency (ASA) received five complaints about the ad and subsequently ruled that it must not be shown again - at least, in the same form.
The ruling from the ASA read: "We considered that [the ad] created the impression that Rhodri was no longer defined by the alleged affair and that he had moved past his 'loyalty' and was now reaping the rewards, both financially and in terms of his own self-image. The ad implied viewers should follow his example, and that their route to doing so was joining Paddy Power’s Rewards Club.
"For that reason, we considered the ad implied gambling was a way to achieve financial security and improved self-image, and we concluded the ad was irresponsible."
Rhodri sarcastically responded to news of the ASA ban in a video shared on Twitter, which appears to be another sideways barb at his brother.
"So, I've just come from a meeting where I've just been told that the Paddy Power advert that I did has been banned," he said.
"I don't know who the hell would want to ban it. Do you?"