
WHAT HAPPENED
FIFA brought in Michael Buffer, the world-famous boxing and wrestling announcer, to introduce the teams and players before the Chelsea vs. Fluminense Club World Cup semifinal at MetLife Stadium in New Jersey. The 80-year-old announcer, known for his distinctive voice and presentation style, was part of FIFA's effort to add spectacle to the tournament's final stages after concerns about attendance and atmosphere at earlier matches.
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THE BIGGER PICTURE
By adding entertainment elements like Buffer's announcements, the organization hopes to create more buzz around the competition's climactic stages. Buffer's existing relationship with DAZN, FIFA's global broadcasting partner for the tournament, facilitated this crossover.
WHAT’S NEXT?
Buffer is expected to continue his announcing duties for the second semifinal between Real Madrid and Paris Saint-Germain, as well as Sunday's final at MetLife Stadium.