Cristiano Ronaldo removed two Coca-Cola bottles from the table in front of him at his pre-match Euro 2020 press conference on Monday before holding up a bottle of water to the room and declaring people should drink water instead.
Then, for dramatic effect, he rolled his eyes and said with borderline disgust, "Coca-Cola".
The brand is an official sponsor of the tournament, but clearly, Ronaldo is not a believer in the health downsides relative to water.
What happened
As Ronaldo took his seat in front of reporters, he almost immediately looked perturbed.
After a brief moment of apparent internal debate over whether to make his health statement about water, he went for it.
Next Match
Portugal's Euro 2020 fixtures
Portugal begin their play in Group F on Tuesday against Hungary before facing Germany on Saturday and France next Wednesday.