Folarin Balogun's summer move to Reims did not cause many ripples in the footballing world. The previous season, the New York-born frontman had underwhelmed while on loan at Middlesbrough, failing to translate his impressive Under-23 goalscoring form to the senior stage.
Thus, there was little indication that Balogun's Reims switch would propel him into mainstream footballing consciousness.
Despite this ambivalence, the 21 year old has since registered 18 goals in just 29 Ligue 1 appearances this season - more than Wissam Ben Yedder, Neymar and Lionel Messi. He even has a chance of catching Kylian Mbappe, who's currently netted one more than him, before the season's out.
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His form has also sparked an international tug of war, with the United States desperate for him to commit his future to the men's national team team over England - who he has represented at youth level - and Nigeria.
Balogun's time at Reims has been the perfect example of a loan move working exactly as intended. After gaining experience and proving he belongs at the top level, Arsenal will be getting back a important rotational piece, or an asset they can flip for considerably more than they were expecting this summer.
The question is, what should Balogun's next step be?