Manchester United knew that they were buying into potential rather than proven quality when they signed Rasmus Hojlund in the summer, but even so, they would have expected their £72-million ($90m) striker to have scored at least a few Premier League goals four months after his arrival.
Yet after 14 appearances, the Danish hitman is still waiting to score his first Premier League goal in the famous red shirt. And after drawing another blank in a pathetic display against West Ham, he now has an even worse record for United in the English top-flight than Wout Weghorst, who became a figure of ridicule during his lacklustre loan spell with the club last season.
Hojlund has had a paradoxical start to life with United since his big-money move from Atalanta. He had been on fire in the Champions League, notching five goals in his opening four games to make him top scorer alongside Erling Haaland and Alvaro Morata.
But as luck would have it, none of those goals yielded any points for United due to their shambolic defending, and Hojlund failed to score against Galatasaray and Bayern Munich as the Red Devils completed an utterly miserable return to the Champions League by finishing bottom of Group A.
United now have just the Premier League and FA Cup to play for, which means Hojlund urgently needs to adapt to the demands of English football and relocate his scoring boots to help them salvage something from this nightmare season...