In the era of social media, player announcements by clubs are no more dull activities but are full of innovations.
The clubs, whether they ply in top divisions or the lower leagues, try to outdo each other when it comes to making an announcement of a big name.
From Alexis Sanchez playing Manchester United's famous theme song on the piano to a drone unveiling Lionel Messi at PSG, we have seen some of the best transfer announcements by the top European sides.
In 2019, Italian club AS Roma started a Missing Children Campaign through their transfer announcement videos where the club, with each player announcement, released a video featuring the faces and details of a number of children who went missing.
Seven missing children have been found so far thanks to this incredible campaign launched by the Serie A side.
Let us take a look at some innovative transfer announcements.