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Article continues belowArticle continues belowArticle continues below<script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>INEOS to prioritise positive culture</li><li>May cut ties to drive up standards</li><li>Minority stake purchase still to be ratified</li></ul>

Revealed: Man Utd could release Jadon Sancho after deciding on ruthless new contract approach ahead of Sir Jim Ratcliffe's arrival

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Manchester United

West Ham

<a href="https://www.skysports.com/football/news/11095/13034207/man-utds-new-ruthless-contract-approach-8211-and-what-it-might-mean-for-jadon-sancho" target="_blank">Sky Sports News</a> reports that Ratcliffe's INEOS group, which is set to take charge of the club's sporting operations, will emphasise the development of a more positive working culture. A more ruthless approach to finding exit routes for players who fail to fit with the club's ethos is expected to be implemented, rather than holding out to extract transfer value.

WHAT HAPPENED?

United have certainly struggled in this regard in recent years with <a href="https://www.goal.com/en-us/lists/fall-jadon-sancho-man-utd-england-hope-erik-ten-hag-row/bltccc0bb002bef46fd" target="_blank">Sancho's exile</a> coming just months after the protracted handling of the <a href="https://www.goal.com/en-gb/news/mason-greenwood-life-choices-man-utd-staff-answers-abuse-female-employees/blt23bb262d105d90f3" target="_blank">Mason Greenwood case</a>. According to the report, INEOS and Ratcliffe have admired how Arsenal have turned around their sporting culture by terminating the contracts of Mesut Ozil, Pierre-Emerick Aubameyang and Nicolas Pepe in recent seasons.

THE BIGGER PICTURE

Ratcliffe's INEOS have experience of running operations across a number of sports. Overseen by former Team Sky cycling director Sir David Brailsford, the group has interests in football, cycling, sailing, athletics and motorsport.

DID YOU KNOW?

With the minority stake sale still pending, United fans are eagerly awaiting news of its approval and the hope that the club's creaking sporting structures are soon to have a much-needed overhaul.

WHAT NEXT FOR MANCHESTER UNITED?

Revealed: Man Utd could release Jadon Sancho after deciding on ruthless new contract approach ahead of Sir Jim Ratcliffe's arrival | Goal.com

A new strategy on culture and recruitment under incoming minority owner Sir Jim Ratcliffe may spell the end for Jadon Sancho at Manchester United.

Revealed: Man Utd could release Jadon Sancho after deciding on ruthless new contract approach ahead of Sir Jim Ratcliffe&apos;s arrival

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