In October 2022, Endrick was the hottest commodity in Brazilian football. The forward, then 16, made his top-flight debut for league winners Palmeiras after years of impressing for the club's youth sides. Later that month, he bagged a brace against Athletico Paranaense to become the youngest goalscorer in Brazilian Serie A history.
He wasn't exactly unknown - Real Madrid had been pursuing Endrick for nearly a year - but Endrick seemed to be on the verge of superstardom. Los Blancos, accordingly, pounced as soon as Palmeiras were willing to negotiate, paying the Brazilian club €60 million (£52m/$64m) to secure his services starting in summer 2024 - a record fee for a Brasilerao side.
And it's been something of a mixed year since then. Endrick endured a miserable start to the campaign and experienced a middling few months. But recently, though, the teenager has come alive, and looked like the future star many expect him to become.
It all amounts to the arc of a young player growing his way into the game, and navigating the standard highs and lows that come with being so good, so young.
GOAL takes a look inside Endrick's tumultuous, yet successful, 2023...