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<p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>Singer-songwriter owns stake in Tractor Boys</li><li>Regularly attends top-flight matches</li><li>Hoping to inspire in battle to avoid relegation</li></ul><table><tbody><tr><td><a href="https://www.whatsapp.com/channel/0029Va2ivxLJJhzdzbJdwo0n"><strong>Follow GOAL on WhatsApp!</strong></a> 🟢📱</td></tr></tbody></table>

Ed Sheeran lands limited edition shiny Premier League Panini sticker – with Ipswich's pop star investor getting special treatment that even Wrexham co-owners Ryan Reynolds & Rob McElhenney can’t match

Premier League

Newcastle

Ipswich

League One

Wrexham

Charlton

<p>Amid the influx of superstar owners in British football, which includes <a href="https://www.goal.com/en-gb/lists/why-channing-tatum-will-ferrell-hugh-jackman-want-wrexham-tickets-ryan-reynolds-explains-red-dragons-vip-guest-list/blt8fb43d88b6e1bceb" target="_blank">Hollywood actors Reynolds and Rob McElhenney at Wrexham</a>, Sheeran has pumped some of his personal fortune into his beloved Tractor Boys. He has <a href="https://www.goal.com/en-gb/news/ipswich-fans-raging-wrexham-ollie-palmer-ben-foster-strange-attack-ed-sheeran/blt79551f932fa9cbb9" target="_blank">been the front of shirt sponsor for Ipswich</a> – across their men’s and women’s teams – since 2021.</p>

WHAT HAPPENED?

<p>Promotion to the Premier League was secured in 2023-24, with Sheeran going on to <a href="https://www.goal.com/en-gb/lists/ryan-reynolds-tom-brady-natalie-portman-jj-watt-good-football-wrexham-carlos-edwards-superstar-owners/blt194c9d39a400e40a" target="_blank">acquire a minority stake in the club</a> on the back of that success. The ‘Shape of You’ and ‘Bad Habits’ singer-songwriter has <a href="https://www.goal.com/en-gb/lists/ed-sheeran-harry-potter-star-rupert-grint-ipswich-tottenham-win-portman-road/blt5d7d07269b4bc9d4" target="_blank">been a regular at Portman Road for top-flight fixtures</a> this season.</p>

DID YOU KNOW?

<p>Ahead of Ipswich’s next outing on home soil, against Nottingham Forest on Saturday, Panini have paid homage to a famous face that never gets to grace the pitch. They have said: “The Limit-ED edition stickers feature a player-like profile image of Ed Sheeran representing his beloved Tractor Boys in the Royal Blue home shirt, celebrating his life-long love affair with his boyhood club, combined with a love for Panini!”</p><center><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/DHEKP7osPDM/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA%3D%3D" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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THE GOSSIP

<p>Ipswich chairman Mark Ashton has said: “Bringing Ipswich Town, Ed Sheeran and Panini together for something bespoke to us is great for our supporters. I know Ed loves the design and is a fan of Panini so hopefully those attending Portman Road on Saturday get their hands on one.”</p>

WHAT IPSWICH TOWN SAID

<p>Katie Gritt, head of marketing for sport at Panini, added: “We’re delighted to have been able to make Ed’s childhood wish of being a Panini ‘shiny’ a reality! It’s great for us to be able to collaborate in this way with both Ed and the team at Ipswich Town to bring something really fun to the fans that they can keep! We will also be giving out free Premier League Sticker Albums and Premier League stickers to fans at Portman Road before the game so there will be lots for fans to enjoy!”</p>

TELL ME MORE

<p>Ipswich will be hoping to <a href="https://www.goal.com/en-gb/lists/ed-sheeran-ipswich-town-transfer-taylor-swift-wembley/bltcc55acf21792f682" target="_blank">take inspiration from the Sheeran promotion</a>, with Kieran McKenna’s side currently sat 18th in the Premier League table – six points from safety with just 10 games left to take in this term.</p>

WHAT NEXT?

Ed Sheeran lands limited edition shiny Premier League Panini sticker – with Ipswich's pop star investor getting special treatment that even Wrexham co-owners Ryan Reynolds & Rob McElhenney can’t match | Goal.com

Ed Sheeran has achieved something that even Ryan Reynolds cannot match, with the Ipswich investor getting his own special edition Panini sticker.

Ed Sheeran lands limited edition shiny Premier League Panini sticker – with Ipswich&apos;s pop star investor getting special treatment that even Wrexham co-owners Ryan Reynolds &amp; Rob McElhenney can’t match

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