So that’s it for another summer. The circus can stop, the rumours can slow and the football world can finally sit down and take a deep breath.
The transfer window is closed, for a few months at least. Managers now know which players they will be able to count on for the first part of the campaign, while supporters can line up new heroes - and villains.
In England, around £2billion (€2.3bn/$2.3bn) was spent on signings, a new record which makes a mockery of the idea, floated by some not so long ago, that the coronavirus pandemic would bring about a moment’s pause and force clubs to reconsider their approach to the transfer market.
Across Europe, however, the picture looks a little more bleak, as talent continues to drain away from Italy, Germany, Spain and France and towards the Premier League. How do these leagues hope to compete with a competition that is set to earn upwards of £10bn (€11.6bn/$11.6bn) in TV rights over the next three years alone?
With all that in mind, GOAL takes a look at the winners and losers from a dramatic window…